RoboTape Business Unit Manager

Position: RoboTape Business Unit Manager

Reports to: President or VP Business Development


Job Brief

The RoboTape Business Unit Manager is responsible for the development planning, business and competitive analysis, consumer research, meeting customer project deliverables and cross-functional team leadership of the RoboTape Business Unit, as well as meeting growth and profitability targets.


Business Development and Sales

  • Conduct research to identify new markets and customers needs
  • Develop RoboTape growth strategy focused on financial gain and customer satisfaction
  • Meet business unit growth projections and profitability targets as detailed in business plan
  • Develop sales processes, sales quotes and techniques
  • Develop and execute marketing initiatives
  • Analyze sales statistics for existing products and make changes to marketing campaigns when needed
  • Build long-term relationships with new and existing customers
  • Develop and execute plan for rollout of RoboTape brand globally
  • Ensure execution of IP strategy
  • Generate and execute agreements with potential partners, distributors or certified integrators where applicable


Operations Management

  • Evaluate and plan overall resource levels to meet current and projected Sales and business activity levels
  • Oversee and evaluate RoboTape operations to ensure it meets the production plan
  • Ensure products follow applicable laws and regulations
  • Predict production costs and prices to ensure they will be profitable
  • Collaborate with others to analyze and improve both current and future operations
  • Occasional travel globally as required




Leadership and People Management

  • Conduct annual and semi-annual review of direct reports with manager as required. Prepare and discuss reviews with Manager prior to conducting
  • Evaluate team members skills and quality of work, implement corrective action
  • Interview prospective new hires and make hiring recommendations to Manager in conjunction with human resources
  • In collaboration with team members, establish personalized and departmental training plans
  • Conduct or delegate training and orientation for new team members
  • Administer discipline as required to direct reports in conjunction with Manager and Human Resources


Key Technical Skills and Knowledge

  • Well versed in MS Office
  • Experience with ERP systems
  • Experience with CRM systems
  • Experience bringing new products to market
  • Working knowledge of Intellectual Property (IP) strategies



  • Diploma or Degree in Business, Operations Management, Engineering or related field
  • 3 years of experience in Operations Management


Job Fit

  • Confidence in dealing with people
  • Ability to deal with all types of personalities
  • Adaptable and able to modify approach in dynamic environment
  • Able to prioritize competing job functions
  • Possess structured problem solving and analytical skills, a keen eye for detail
  • Technically minded
  • Utilize excellent written and verbal communication skills

OHSA Responsibilities

Workers have a general duty to protect their own health and safety and that of others around them.  Workers must:

  • Work in compliance to the Act and Regulations
  • Use or wear any equipment, protective devices or clothing required by the employer
  • Not move or make ineffective any protective devices or clothing required by the employer
  • Report to the employer or supervisor any known hazards or missing or defective equipment or protective devices
  • Report any known violation of the Act or regulations to the employer or supervisor

Workers should be proactive about health and safety.  That means that workers must not only comply with the law, the employer’s policies and workplace procedures, but they should also make suggestions to improve health and safety.  Workers may also bring health and safety concerns and suggestions directly to the Joint Health and Safety Representative (Members names are listed on the Health and Safety Bulletin Board).

To apply, please send your resume to

Innovative Automation welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.